Abema Patient Journey

The Abema Patient Journey is a web based touchscreen experience that takes you through the treatment of metastastic breast cancer. It was part of a conference in helping Eli Lilly develop Abemaciclib, an investigational drug for the treatment of various types of cancer.

The 8-panel experience was split between a pair of 65″ touchscreen displays.

You follow along this journey from the point of view of a patient, a healthcare provider and a caregiver. Throughout the experience you gain insight on the physical, mental and emotional effort that is exerted throughout each stage.

From diagnosis to the day-to-day medical treatment, viewers are given a clearer perspective of what it’s like to be in the moment throughout metastastic breast cancer treatment.

Experience the Abema Patient Journey

My Role: Web Development