Fast Food Remix

For years, fast food restaurants have been winning in culture by releasing countless fast food meals named after musicians. So how could Knorr—a 180 year old bouillon brand known more for being stuck at the back of kitchen cupboards—win where fast food is playing? By remixing the fast food recipe and dropping our own musician meal.

First we dropped a teaser featuring Dres from Black Sheep.

A week later we dropped our main feature, Knorr Presents Fast Food Remix Feat Ludacris.

We made a music video that featured a remix of Black Sheep’s hip hop classic “Choice is Yours” showing a remixed recipe of a fast food favorite. The music video introduced/reintroduced people to Knorr and provided a fun cooking demo showing how to use Knorr to make Ludacris’s signature meal.

My Role: Concept Development, Art Direction, Web Development Consultation