SuperNova

SuperNova is a new platform created for discovering and exploring music beyond beats and notes and beyond genres and superstars and allows users to discover what makes music, MUSIC. This gives them a way to get closer with the music and the artists.

With SuperNova you can explore music several different ways:

There is a mood-driven music search engine that allows you to search for music based on how you feel and what you really want hear in that moment. It finds music based on how you answer a series of questions selecting the song that best matches your mood or provides you with several that match your mood.

Tagged music files provides a way of understanding a piece of music and the artist better. Similar to director’s cut on a DVD, tags within a tagged music timeline can be videos, images, audio, or textual messages from the artist providing exactly what they were thinking at that particular moment in the song. Fans are able to comment on those tags and create their own tagged music timeline to send to someone populated with thier own thoughts and feelings.

There is a Pro Tools mixing and mashing application that allows fans rediscover and reimagine their favorite songs to make it their own.

On the mobile Supernova app users will be able discover local music that allows them to become more connected with the sounds and the music wherever they are.

We also saw an opportunity to introduce SuperNova to the masses in a big way. South by Southwest (SXSW), the annual 2 week conference where music, film and technology come together, would provide the perfect backdrop to launch SuperNova.

This would be done with branding throughout SXSW that would entice people to SuperNova’s offerings and a launch party where attendees would be able play around and demo SuperNova.

My Roles: Creative Concept, User Experience Design, Information Architecture